INTUITIVE USER INTERFACE: - Mama mobile application features a clean and intuitive interface designed to provide users with a seamless shopping experience. The application's navigation is straightforward, allowing users to browse through different categories of eyewear products with ease. Clear product images, detailed descriptions, and customer reviews help users make informed purchasing decisions. VIRTUAL TRY-ON FEATURE: - Mama integrates advanced augmented reality (AR) technology into its mobile application, enabling users to virtually try on glasses in real-time. By using their device's camera, users can see how different frames look on their face, allowing them to choose the perfect pair that complements their style and facial features. This feature enhances confidence in purchasing eyewear online, reducing the need for in-store visits. PRESCRIPTION MANAGEMENT: - The mobile application includes a convenient prescription management feature that allows users to upload and store their prescription details securely. Users can easily input their prescription information or upload a photo of their prescription, eliminating the hassle of repeatedly providing prescription details during the ordering process. Mama ensures the confidentiality and accuracy of prescription data to meet users' optical needs effectively. SECURE TRANSACTION: - Mama prioritizes the security of user data and transactions by implementing robust encryption protocols and compliance with industry standards. Secure payment gateways and authentication mechanisms safeguard users' financial information, ensuring a safe and trustworthy shopping experience. Regular security audits and updates further enhance the application's resilience against potential threats. PERSONALIZED RECOMMENDATIONS AND PROMOTIONS: - Leveraging data analytics and machine learning algorithms, Mama delivers personalized product recommendations and promotions tailored to each user's preferences and browsing history. By analysing user behaviour and purchase patterns, the application offers relevant suggestions, discounts, and loyalty rewards, enhancing user engagement and satisfaction.